Перевод: с английского на немецкий

с немецкого на английский

m (of firm or product)

См. также в других словарях:

  • Product marketing — deals with the first of the 4P s of marketing, which are Product, Pricing, Place, and Promotion. Product marketing, as opposed to product management, deals with more outbound marketing tasks. For example, product management deals with the nuts… …   Wikipedia

  • Product differentiation — In economics and marketing, product differentiation (also known simply as differentiation ) is the process of distinguishing a product or offering from others, to make it more attractive to a particular target market. This involves… …   Wikipedia

  • Product placement — Product placement, or embedded marketing, [cite web last = Schiller first = Gail authorlink = coauthors = title = Win, draw for Burnett branding work = publisher = The Hollywood Reporter date = 2005 06 01 url =… …   Wikipedia

  • Product proliferation — occurs when organizations market many variations of the same products. This can be done through different colour combinations, product sizes and different product uses. This produces diversity for the firm as it is able to capture its sizeable… …   Wikipedia

  • product — prod·uct / prä ˌdəkt/ n 1: the result of work or thought 2 a: the output of an industry or firm b: a thing created by manufacturing 3 in the civil law of Louisiana: something (as timber or a mineral) that is derived from something else and that… …   Law dictionary

  • Product-Market Growth Matrix — The Ansoff Product Market Growth Matrix is a marketing tool created by Igor Ansoff and first published in his article Strategies for Diversification in the Harvard Business Review (1957). The matrix allows marketers to consider ways to grow the… …   Wikipedia

  • Product recall — For The Office episode, see Product Recall. A product recall is a request to return to the maker a batch or an entire production run of a product, usually due to the discovery of safety issues. The recall is an effort to limit liability for… …   Wikipedia

  • Product life-cycle theory — The product life cycle theory is an economic theory that was developed by Raymond Vernon in response to the failure of the Heckscher Ohlin model to explain the observed pattern of international trade. The theory suggests that early in a product s …   Wikipedia

  • Product Recall Insurance — Insurance that covers expenses associated with recalling a product from the market. Product recall insurance is typically purchased by manufacturers such as food and beverage, toy and electronics companies to cover costs such as customer… …   Investment dictionary

  • Product Recall — The process of retrieving defective goods from consumers and providing those consumers with compensation. Recalls often occur as a result of safety concerns over a manufacturing defect in a product that may harm its user. While the process behind …   Investment dictionary

  • product cycle theory — Theory suggesting that a firm initially establish itself locally and expand into foreign markets in response to foreign demand for its product; over time, the MNC will grow in foreign markets; after some point, its foreign business may decline… …   Financial and business terms

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